The global waterproof labels market size is expected to grow considerably during the forecast period. The durability and resistance of the product against harsh climatic conditions can encourage market growth. Fortune Business Insights™ mentions this information in its report titled “Waterproof Labels Market, 2022-2029.

Waterproof labels offer excellent water resistance and can be applied to any surface. They are made from waterproof materials such as polymers, toners, and acrylics. It is extensively used in products needing exposure to a variety of materials and fluids such as water. They offer excellent resistance against harsh environments while maintaining their consistency. In addition, waterproof labels are used on products that can endure humidity, high heat concentrations, and abrasions. Hence, the beneficial properties of the product are likely to boost its demand in several applications. Thus, this factor can positively impact the market growth in the upcoming years.

Impact of COVID-19

Rising Adoption in Medical and Pharmaceutical Sectors to Foster Market Growth

This market is expected to grow steadily because of the rising adoption of waterproof labels in medical gear, saline bottles, and other medical equipment. The rising COVID-19 patients are responsible for waterproof label’s adoption in medical equipment. The product is used extensively in vaccines and medical gears because of the product’s resistance against damages and harsh climatic conditions. Therefore, the rising adoption of the product is expected to propel market growth despite the pandemic.

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Segments

By type, the market is segmented into polyester and polyethylene. Based on application, it is divided into automotive industry, food & beverage, clothing industry, pharmaceutical industry, cosmetics & personal care industry, and others. Geographically, it is clubbed into Europe, North America, Latin America, Asia Pacific, and the Middle East & Africa.

Highlights of the Report

  • The report analyzes the latest market trends and the leading segments.
  • It comprehensively discusses the impact of COVID-19 on the global market and the driving and restraining factors.
  • This report examines the regional development and the strategies implemented by the market’s key players.

Drivers and Restraints

Easy Handling and Excellent Durability to Promote Market Growth

Waterproof labels are resistant to corrosion and can withstand harsh climatic conditions. It can be easily retrieved in huge quantities from one place to another. It is used in polyester fabric and vinyl because of its durable nature, which, in turn, can boost its demand. It is used extensively in dry and wet applications against water and dust. It can handle damages from waterproofing sprays and sustain damages from dust, impacts, heavy rains, winds, and others. It is used in several personal care products such as soaps, skin creams, lotions, etc. In addition, waterproof labels are also used for packaging healthcare products such as coconut oil, herbal supplements, probiotic products, and others. Therefore, the rising demand from several applications is likely to drive the waterproof labels market growth.

However, fluctuations in the price of raw materials and the lack of the product’s awareness among consumers are expected to hamper the market’s growth.

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Regional Insights

Rising Demand for Online Sales to Propel Market Growth in Asia Pacific

Asia Pacific is expected to dominate the waterproof labels market share because of the increasing per-capita income. The spike in online sales is likely to boost market growth.

In Europe, strong demand for waterproof labels from the end-user industries is likely to propel market growth.

In North America, the rising per-capita income and increasing awareness among consumers regarding the benefits of waterproof labels are likely to boost the market growth.

Competitive Landscape

Launch of Novel Products by Prominent Companies to Enhance the Market Position

The prominent companies operating in the market launch novel products to attract consumer attention. This launch can enable the company to meet consumer requirements and improve its market position. Furthermore, the companies are incorporating technologically advanced production techniques to improve their efficiency and satisfy their goals. This strategy can help the company to create better products and improve its sales performance. In addition, the investment in expansion strategies can enable the company to expand its market reach globally.

Industry Development

  • 2020: DIC Corporation launched a range of printing inks that encourage the oxidation polymerization’s drying process. The company launched this dryer to expand its business activities globally.

List of Key Players Profiled in the Waterproof Labels Market Report

  • LANGGUTH America Ltd.
  • Markem Imaje
  • Matthews Marking Systems
  • Multivac Inc.
  • Paxton Products
  • PDC International Corp.
  • DIC Corporation
  • Primeria Technology
  • SATO America
  • Sleeve Seal
  • Squid Ink
  • Guangzhou Aide Medical Technology Co., Ltd.

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