The global wedding photography market size was USD 20.44 billion in 2022. The market is set to expand from USD 21.83 billion in 2023 to USD 36.80 billion by 2030, exhibiting a CAGR of 7.74% over the study period.

Recent years have recorded a growing demand for destination weddings. In addition, there has been a rising demand for unique favors and custom decorations, which is propelling the global market growth.

Fortune Business Insights™ provides this information in its research report, titled “Wedding Photography Market, 2023-2030”.

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Traditional Wedding Photography Segment Registered Key Share Due to Soaring Demand for Traditional Bridal Party Photographs

By type, the market is segmented into artistic wedding photography, traditional wedding photography, natural wedding photography, and others. The traditional wedding photography segment recorded a major market share in 2022. This was due to the growing consumer preference for traditional bridal party photographs.

Full Coverage Segment to Record the Highest CAGR Driven by Rising Demand for Luxury Packages

On the basis of coverage, the market is segregated into partial coverage and full coverage. The full coverage segment is set to depict the highest CAGR over the study period. The growth can be attributed to the soaring demand for luxury and deluxe wedding packages.

Digital Format Segment to Surging Demand For Digital Wedding Images

On the basis of format, the market is fragmented into digital and printed. The digital segment to witness fastest CAGR during the forecast period. This is due to the surging demand for digital wedding images and the soaring smartphone penetration.

Based on geography, the market has been studied across North America, Europe, Asia Pacific, South America, and the Middle East & Africa.

Report Coverage:

The report offers an insight into the key trends in the market. It further gives an account of the major factors propelling the business landscape over the coming years. The report also covers the pivotal steps deployed by leading companies in gaining strong industry footings.

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Drivers and Restraints:

Market Value to Rise with Surging Employment in Photography

The global wedding photography market growth is being propelled by an increase in the number of people employed in the sector. Several photographers undertake freelancing projects. This is due to greater employment flexibility offered by freelancing.

However, the rising usage of smart devices such as tablets and smartphones would affect the standalone digital camera demand, hindering industry expansion to some extent.

Regional Insights:

Asia Pacific to Lead the Market due to Favorable Government Initiatives

The Asia Pacific market is set to record dominating share in the market. This is due to the enforcement of favorable government policies in the region. For instance, the government of India is keen to promote the Indian wedding tourism sector to couples abroad.

The North America wedding photography market share accounted for the second-leading position. This is on account of the soaring disposable income and growing wedding expenditure in the region.

Competitive Landscape:

Leading Companies Undertake Numerous Growth Strategies to Meet Rising Consumer Demand

Companies in the wedding photography space are keen to deploy a range of expansion strategies for keeping up with the trending themes on social media platforms. These moves are being adopted to meet the soaring consumer demand. Some industry players are launching online portals for reducing the gap between accessibility and preference.

Key Industry Development:

  • January 2023: Fölscher Photography entered the market by offering a diverse wedding photography services in South Africa.

List of Key Players Mentioned in the Report:

  • Michael Anthony Studios Inc. (U.S.)
  • Lin & Jirsa Photography (U.S.)
  • Matt Mason Photography (U.S.)
  • Kevin Mullins Photography (U.K.)
  • Kellie Jane Creative (U.S.)
  • Emma- Jane Photography (U.S.)
  • Gideon Photography (U.S.)
  • De La Teja Studio (U.S.)
  • Ramit Batra (India)
  • KnotsbyAMP (India)

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